Meaning Purpose Why, What and How In this TED Talk, Simon Sinek shows how leaders can inspire and foster an environment for outstanding collaboration, trust and readiness for change. He is the author of the classic book «Start With Why». Develop a powerful vision of your future together with your team. What is your «Why, What and How»? Reflect on your Why, What and How: Your team’s purpose (your «Why») is simultaneously your starting point and your essential guidance, your «North Star». Learn more about your «Why» through questions such as: Why do you work here? What do you want to achieve with your job? What drives you, what motivates you to do your job? What goal are you striving for with your job? Also discuss your «How», as it is your track to reach your North Star. Finally,